Shifty and dishonest

If I said ‘touting’ what image would it conjure up? A shifty, dishonest person outside a concert venue peddling tickets? How about an estate agent knocking on the doors of home sellers trying to persuading them to ditch their chosen agent in favour of them?

Whilst it’s interesting watching estate agents fight it out and send complaints about each other to the governing ombudsman I do wonder what it says about the agents involved. Are they so desperate for business that they try and ‘steal’ it from another and feel its good business?

Ok, let’s say you’re in a car showroom chatting to a salesman and a salesman from the rival garage opposite bursts in and promises everything would be much better if you bought from him, would you feel positive about that approach? These are very difficult times for many sellers, buyers are in short supply so when agents knock on your door with empty promises like ‘I have buyers with money looking for a house just like yours’ don’t be ready to believe it without proof.

Serious buyers, and right now there aren’t many of them, look online. 90% of buyers use Rightmove to find their next home, so if your agent uses Rightmove, a buyer will find your home. Magic solutions do not appear uninvited on doorsteps, sorry!

The aim of e-commerce is always to improve service levels and reduce costs for the customer. That’s the House Revolution model and we’re very good at it.